Setting the agenda on education

Ahead of the 2015 General Election, the Association of School and College Leaders (ASCL) wanted to set the agenda on education and secure manifesto commitments from across the political parties on fairer funding, accountability and teacher workload issues. We helped them do just this.  

Context 

Representing 18,000 members, the Association of School and College Leaders (ASCL) asked for our help in setting the agenda on education and securing manifesto commitments from across the political parties ahead of the 2015 General Election.

Strategy 

We worked with ASCL to map key decision makers and wider influencers, consider the issues that mattered to them and then proactively build relationships with them. A key part of this was developing policies that would make a real difference to members and then developing an evidence base and costings to support them, and aligning the messaging to the interests of each political party. These were then promoted through one-to-one engagement, roundtables, coalition building and involvement in each party’s formal policy development process. 

Change 

As a result of our work, ASCL developed strong working relationships with senior advisers and decision makers across all political parties, with Nicky Morgan, Tristram Hunt and David Laws all attending ASCL’s Annual Conference in April 2015 and backing the organisation’s manifesto and blueprint. This resulted in public commitments to a fairer funding formula for schools – ASCL’s main ‘ask’ – and numerous other ASCL policies being included within manifestos, including those on managing teacher workloads.

Facts 
  • Established strong relationships with advisers and decision makers across all political parties including Nicky Morgan, Tristram Hunt and David Laws
  • Secured manifesto commitments from across political parties, including to a fairer funding formula