SEC CEO very confident Porta merger will go ahead; agencies could combine - PR Week

Fiorenzo Tagliabue spoke to PR Week following the announcement that Porta and SEC have entered discussions about a potential merger, which would create a business with global fee income of around €80m and a significant roster of PR agencies, including Newgate, Publicasity and Newington. The combined operation would likely be among the top 30 PR agencies in the world by revenue, or possibly among the top 25, according to the most recent Agency Business Report from PR Week.

The SEC CEO told PR Week: "Personally I’m very confident because I know my people and I know very well the people working in Porta with certain responsibilities. There is a good feeling with them. We share many doubts about the situation of the PR industry and about its perspective."

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