It was unclear whether EU legislative changes would have a business critical impact on e-POWER. Newington conducted an engagement strategy across Westminster and Brussels to clarify the legislation’s scope and gain vital assurances about the reach of new reporting requirements.
e-POWER approached Newington for immediate support as it seemed that new EU legislation - MiFID II - posed a risk to its commercial activities.
Newington designed and implemented an intensive three month campaign strategy, which secured vital reassurances from the European authorities that e-POWER’s activities would not be covered by MiFID II. The campaign saw effective engagement and good relationships built with both UK and EU officials, with meetings organised in a short time frame with UKREP, DG FISMA and the FCA.
Following a series of rapid message development workshops, liaison with e-POWER’s legal team and a series of stakeholder meetings, officials acknowledged that the scope of the legislation was insufficiently clear and gave e-POWER assurances that their online trading platform would not be in scope.
