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Putting Octopus Energy at the heart of the energy price cap debate


Putting Octopus Energy at the heart of the energy price cap debate

Newington moved swiftly to position Octopus Energy at the centre of the growing debate on energy prices, advocating regulatory change in the form of an energy price cap to protect energy customers and improve competition in the market.

Context 

The retail energy market is widely recognised as dysfunctional, with challenger suppliers effectively locked out of 70% of the market, insulating large incumbent utilities from competition due to their use of ‘tease and squeeze’ pricing tactics. However, the tabling of a parliamentary debate on energy prices provided the opportunity to push a game-changing policy.

Strategy 

Using a range of techniques, Newington nimbly engaged MPs from all parties, providing them with strong, targeted, constituency-level evidence in support of a price cap.

Change 

Following an intense campaign to harness political dissatisfaction with the energy market to achieve positive legislative change, every major party included a commitment to a price cap in their Summer 2017 manifestos. In October 2017, the Prime Minister announced legislation to meet her election pledge. As the Bill passed through parliament and became an Act in July 2018, Octopus became a trusted source of information, briefing ministers and other parliamentarians across both Houses, and giving evidence to parliamentary committees. Of these, the BEIS Select Committee gave its unanimous approval for a price cap. In the final stages of the Bill, an amendment that Octopus championed passed, forcing the Government to commit to a review of ‘tease and squeeze’ pricing on top of the price cap.

Facts 
  • Newington supported Octopus to co-host a parliamentary drop-in session during which MPs from across parties learnt about the effects of higher energy prices on their constituents, where 27 MPs had their photos taken with an ‘energy price pledge’ placard. 
  • A letter, that Octopus supported, to the Prime Minister in support of the energy price cap gained 213 signatures from MPs, including 20 former Conservative ministers, garnering coverage in a range of major broadsheets and tabloids.
  • Octopus was called in front of two separate parliamentary committees.
  • The term ‘tease and squeeze’ which Octopus had coined a few months previously was used 34 times by ten different parliamentarians in the various debates on the Bill, Octopus was directly quoted by multiple MPs, and was the only supplier mentioned by name by BEIS Secretary Greg Clark.

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